Heidi’s Blog
Hi, welcome to my blog! I’m glad you’re here. Please check back often to stay up to date. 🙂
That 9-5 Secretly Taught You How to Run Your Business
You Have Been in Training This Whole Time You have probably spent more time than you would like to admit staring at your computer screen at work, counting down the hours until you could go home, dreaming about what it would feel like to be your own boss. Maybe you...
What Happens When Your Business Actually Starts Working?
Nobody Warned You About This Part of Running a Business Everyone warned you about failure. They told you starting a business was risky. They reminded you that most businesses don't make it past the first year. And they asked you if you had a backup plan. But,...
Pivoting and Failing is NOT the Same Thing!
What Looks Like Quitting Is Actually Your Business Getting Smarter Let's talk about something that doesn't get nearly enough airtime in the creative business world. We celebrate the big launches. We cheer for the sold-out events. We share the screenshots of the...
It’s Okay to Be Scared, but Still Show Up
You're Not Protecting Your Dream, You're Hiding It There is something sitting in your chest right now that you probably haven't said out loud to very many people. Maybe you haven't said it out loud at all. The dream that you're scared to admit. It's that quiet, heavy...
The Reason You Keep Stopping Isn’t Discipline, It’s Doubt
You've told yourself the story a hundred times. I just need to be more consistent. I just need more discipline. If I could only stick to the plan, things would be different. And then life happens, you miss a day, skip a post, don't send the email, and the whole thing...
You Already Know How to Start a Creative Business
Most Creatives Dream of Running a Creative Business. But Not You, Right? Most creatives dream of running a creative business. They sketch it out in notebooks. Talk about it over coffee. Save 500 Instagram posts about it and tell themselves, "One day." But somewhere...
Marketing Advice Is Everywhere (And That’s Exactly the Problem)
Stop Getting Overwhelmed by Marketing If you've ever opened Instagram or TikTok looking for marketing advice and ended up more confused than when you started; you are not alone. One person says you need to post three times a day. Another says reels are dead. Someone...
Consistency Isn’t Your Issue (It’s Your Systems That Need Help)
Why losing momentum doesn't mean you're failing; and what to do about it Let me guess. You had an amazing couple of weeks. You were posting on social media, following up with leads, working on your paint party business like a woman on a mission. You felt unstoppable....
The Question That Wrecked Me (In the Best Way)
Someone asked me four simple words almost two years ago and I haven't stopped thinking about them since. Someone asked me this question almost two years ago, and I think about it every single day. What do you want? Four words. Simple. But also exciting, terrifying,...
Balancing a 9-5 Job With a Successful Creative Side Hustle
Do I have to quit my job in order to have a successful creative business? No. Let's get this out of the way right now. No, you do not have to quit your job to start a creative side hustle. Not today. Not next month. Not ever—unless YOU want to. Somewhere along the...
Wine Nights VS Kids Parties: Which One is Right for You?
You love hosting paint parties, but should you focus on grown-ups with wine glasses or kids with juice boxes? Let's break down which one might be the better bet for your business. When you're building your paint party business, one of the biggest decisions you'll face...
Creative Burnout: When Painting Becomes More of a Burden
When Painting Goes From a Creative Outlet to a Check Box on the To do List Let's talk about the thing nobody warns you about when you start a paint party business: sometimes, you won't even want to look at a paintbrush. The thing that used to light you up? Now it just...
The Self-Doubt That’s Keeping You From Booking More Paint Parties
They're Not Paying for Easy. They're Paying for What You Make Look Easy. You know that feeling when you're setting up for a paint party and it hits you? That little voice that says "why would anyone pay me for this?" You can prep canvases in your sleep. Mixing colors...
Stop Doing Girl Math at Target When One Paint Party Can Pay for the Whole Cart
You know that feeling when you're standing in Target with a full cart, doing girl math to try to justify the pile of stuff you're about to buy? Or when your friends are planning a girls' weekend and you're calculating whether you can swing it without feeling guilty?...
Why You Need to Take Action (Not Just Think About It)
Can you stop thinking and just start doing? That might sound harsh, but it's the truth I learned from sitting down with business coach Jasmine Star. And it changed everything about how I approach my paint party business. Here's what nobody tells you about starting a...
Painting Canvas Sides in Under 5 Minutes (Yes, Really)
Okay, confession time: I used to skip painting the sides of canvases. It felt like one more thing to do when I was already juggling a million brushes, trying to keep paint off my jeans, and making sure nobody accidentally grabbed my coffee instead of the water cup....
Paint Party Marketing That Actually Converts Browsers to Buyers
You've bought the paint supplies, watched the YouTube tutorials, and even mapped out your perfect paint party setup in your head. But when it comes to actually getting people to sign up and pay? That's where everything gets weird. You see the likes rolling in. People...
How to Create Art Kits That Sell While You Sleep
I get so excited talking about art kits because they're not just another "side hustle"... they're a real way for you to turn what you love into income that actually matters. I've watched my Paint Party Headquarters members go from wondering "could I really make money...
September 9-11: The Paint Party Event That Could Change Your Life (Registration Open NOW!)
Y'all, I'm practically bouncing off the walls excited about this! Registration is officially OPEN for Fall Ball Paint & Business Bootcamp, and I had to jump on here and tell you why this could be the game-changer you've been praying for. What if I told you that...
Stop Putting Your Creativity in a Box (There’s So Much More Money to Make)
Hey Creative BFF! I see you scrolling through social media, watching other women build successful creative businesses, and thinking "I wish I could do that." Maybe you've been stuck believing that paint parties are your only option for making money with your...
Why Your Paint Party Business Isn’t Growing (And How to Fix It)
Are you tired of dreaming about your paint party business but never making real progress? I get it. I've been there too. So many creative women feel stuck between wanting success and actually achieving it. The good news? The answer is simpler than you think. Why Most...